European cross-border e-commerce market turnover exceeds €140 billion in 2021!

Summary: According to a new report on cross-border commerce in Europe, the European cross-border e-commerce market turnover grows by 18% to €141 billion in 2021, up from €115 billion in 2020 and €84 billion in 2019. The report examines the top 100 global cross-border marketplaces, with a special focus on their performance in the European market. According to the aforementioned report, total cross-border e-commerce turnover in Europe, including the UK, Switzerland and Norway, will reach 237 billion euros in 2021, 59% of which will be contributed by e-commerce platforms.

According to the latest report on cross-border commerce in Europe, the European cross-border e-commerce market turnover will grow by 18% to €141 billion in 2021, up from €115 billion in 2020 and €84 billion in 2019. The report examines the top 100 global cross-border marketplaces, with a special focus on their performance in the European market. According to the aforementioned report, total cross-border e-commerce turnover in Europe, including the UK, Switzerland and Norway, will reach 237 billion euros in 2021 (excluding travel), 59% of which will be contributed by e-commerce platforms.

Amazon and eBay hold the largest share in 2021, with turnover of €51 billion and €25 billion respectively, accounting for more than half of the market share. European e-commerce platforms achieved 22% growth during the New Crown Pneumonia outbreak, supported by the C2C marketplace, and growth is expected to continue this year. The top 10 global cross-border e-commerce platforms operating in Europe include Amazon, Global Express, eBay, Etsy, OLX, Discogs, Vinted, Bandcamp, UberEats and Zalando. wish leaves the top 10 in 2021 and is replaced by Bandcamp. Another platform entering the top 10 this year is UberEats, where demand for food deliveries, especially food deliveries, is at an all-time high due to the Newcastle pneumonia outbreak. The other cross-border marketplace platform in this segment, Takeaway.com Netherlands, was also pushed out of the top 10 this year.

Of the 438 e-commerce platforms (1,000 domains) operating and selling in the European marketplace, about 150 are identified as cross-border e-commerce. By 2025, more than half of the global e-commerce platforms selling in Europe are expected to be dominated by cross-border platforms, reaching 200 to 250. In addition, 34% of the aforementioned e-commerce platforms are in countries and regions outside of Europe, mainly the US, and 10% are in the UK market, meaning that 56% are cross-border platforms within Europe. The above report found that consumer demand for DIY customized individual products has increased, with 15 of the top 100 e-commerce platforms offering customized products. Demand for C2C customized products is expected to continue to grow in the coming years, with the number of platforms offering similar products increasing to 20. At the same time, platforms that sell used products are also on the rise. Among them, eBay, Etsy and Vinted are the leaders of the second-hand goods market.